Molding Clay, Preserving Heritage: The Terracotta Journey of Gorakhpur’s Artisans

Gorakhpur’s terracotta heritage stands as a symbol of India’s age-old craftsmanship and cultural identity. Artisans like Munshi have dedicated generations to shaping clay into diyas, pots, and figurines, yet their livelihood faces a serious threat from plastic products and commercialization. Despite earning recognition with a GI Tag in 2020 and growing global demand for sustainable, handmade goods, artisans still struggle for access to quality clay, better workspaces, and fair markets. With only a few craftsmen remaining in many villages, this eco-friendly art is at risk of fading. Government support, increased fairs, and digital marketplaces are essential to preserve this clay tradition for future generations.









