Dopamine Dressing

Imagine chromatic maximalism playing it up at studios, concept boutiques, roasteries, coffee table books and art. You may feel the optic nerve tense and compel your exit out of the room, which shouts loud an eclectically colour-packed asymmetry. The thing is, you are the misfit here, for the ensemble, in fact, is an ode to an overstated and dazzling stylishness. You don’t understand this; others love it! Taking the lead from it is dopamine dressing, where fashion pulls off a debated extravaganza to an aesthetic of excess – it is not the crossroads but a sassy invitation to the post-modern couture, a runway of sartorial juxtaposition. 

People worldwide use a language of positivity, exercising animated vibrancy of colours and emojis to heighten their spirits and encourage them through their hustle. Professor Karen Pine from the University of Hertfordshire investigated dopamine dressing in 2012.