Heritage Fashion has a pledged saviour – Swikruti Pradhan on Sustainable Fashion and Cultural Treasure.
Swikruti Pradhan, a fashion designer, researcher, and founder of Rustic Hue, has committed her career to preserving India’s rich textile heritage. From her early fascination with Odisha’s handloom traditions to her research on cultural sustainability, she has become an advocate for slow fashion and traditional crafts. Swikruti Pradhan has received several prestigious awards, including the SustainableNXT Awards 2024 for Social Champion of the Year, SustainableNXT Awards 2023 for Maximum Impact on Community, and India's Best Design Project 2022 for Textile Design, recognizing her outstanding work in promoting sustainable fashion and traditional Indian textiles. In this exclusive interview, Swikruti shares her journey, insights, and the challenges of reviving age-old techniques in today’s fast-paced fashion industry.