Blog

Must we say that women of today are executing excellence in diverse roles across industries and it is not the talk to be surprised by any more or a first-time, women have been at the forefront of many revolutions and reforms, shattering glass ceiling or mundane rulebooks. And while we celebrate men and women as two equals, we have a story to highlight of a woman who is breaking gender stereotypes and championing it in a profession more so male-dominated and may require more than grit and vision; it requires an extraordinary force to deliberate on topics no one wants to put on mainstream or in public view.

The fashion industry stands at a crossroads, with its undeniable environmental and social impact, brands, consumers, and policymakers alike are seeking best practices and innovations to make fashion more sustainable. In the midst of this transformation, innovators like Akhil Sivanandan, CEO and co-founder of Green Story, are leading the charge.

Research indicates that first impressions matter, in a study conducted by Princeton psychologists J Willis and A. Todorov, it was highlighted that people form first impressions within 1/10th of a second based just on appearances. This says a lot about why emphasis is placed on what we wear, our body language and our mannerisms. To support the topic, another study by Harvard Business School in 2014 found individuals to be more successful than those who dressed in a more polished manner, and also to be perceived as more intelligent and deserving of the job portfolio. This is about how impressions are made on others from job interviewers to colleagues to our circle of influence. But what if we tell you that fashion, dressing, and personal grooming also profoundly impact the self – research by Northwestern University introduced the term ‘Enclosed Cognition’ suggests what we wear affects our psychology – meaning appropriate dressing offers us boosted confidence and strength.