The House of Grownest – Safeguarding you, your home and the planet
Breaking the Norms: Dipika Jalan and Sreekanth RG
In times when we are surrounded by hazardous chemicals that have taken unavoidable and permanent space in our homes, pantries, and personal care routines, innovators are trying to break the norms—bringing nature back into our lives through bio-enzyme-based products that safeguard both us and the environment. Among these changemakers are Shreekant RG and Dipika Jalan, the founders of The House of Grownest. This brand has perfected the blend of sustainability, science, and tradition to create powerful, natural alternatives to synthetic products. Their endeavour is not just about making a business but about changing consumer mindsets – redefining the way people think about home cleaning products and personal care.
Conventional Careers to Conscious Creation
In an exclusive interview with MOSAIC, both Shreekant and Dipika were forthcoming to not only share their individual as well as collective passions for their bio-enzyme based brand, but also on why they ventured into this space, the inspiration behind and the need to create consumer awareness? They both come from conventional professional backgrounds, but were drawn to the idea of a cleaner, greener world.
Shreekant’s journey began in 2011 when he left his corporate job to embrace a sustainable lifestyle, he tells us about months when he travelled across India with his family more like a mending from the corporate madness. His curiosity about bio-enzymes was sparked when a childhood friend introduced him to its potential, and his association with the Art of Living community further deepened his understanding and love for nature. He started experimenting with bio-enzymes, probiotics, and different natural formulations.
Dipika, with her background in finance, was always inclined toward nature and holistic living. She began crafting her own personal care and household cleaning products using bio-enzymes, blending traditional wisdom with modern science. By the time she met Shreekant at the G20 comparable summit in Mumbai, she was already sharing her homemade products with the world, handing out samples and pamphlets to curious onlookers.
Impressed by her formulations and her passion for environmental sustainability, Shreekant worked an opportunity to take these products to the next level—ensuring compliance, quality assurance, and scalability. Together, they founded The House of Grownest, with the mission of making bio-enzyme-based alternatives accessible, affordable, and effective.
What are Bio-Enzymes: Nature’s Answer to Toxic Chemicals
At the heart of The House of Grownest’s philosophy lies bio-enzymes, to understand them know that they are natural proteins that break down organic matter, offering a safe and green yet effective solution for cleaning, skincare, and haircare. Unlike harsh chemical-based cleaners readily available everywhere and personal care products that disrupt the skin’s natural microbiome and pollute water bodies, bio-enzymes provide deep cleansing while being completely biodegradable and eco-friendly. This is the power and beauty of bio-enzymes, many sustainable lifestyle products are being developed with bio-enzymes and you may just find on your scroll a leading sustainability advocate or influencer promoting them.
The brand offers its product in two categories: ‘CLEANEST’ and ‘GLOWNEST’.
CLEANEST is the line offering users a range of Home Cleaning products; such as Toilet Seat Hygiene Spray, Non-Alcoholic Room Freshener, Toilet Cleaner, Laundry Wash, Dish Wash Concentrate and Floor Cleaner. Their other category GLOWNEST with a Personal Care focus offers some of the bestsellers such as Rose Pink Clay Face & Body Mask, Heal & Shield Balm, Rose & Beetroot Lip Balm, Coconut & Mint Lip Balm, Activated Charcoal & Dead Sea Clay Shaving Bar and Aloe Vera & Cucumber Skin & Hair Moisturizer.
Dipika tells us that each product is designed to be multi-functional, highly effective, and importantly rooted in sustainability, making it easy for consumers to make the switch from chemical-heavy lifestyle to a low-tox, zero-waste one.
A Bedroom Experiment to a Fully Compliant Production
Initially, Dipika crafted her formulations meticulously and patiently from her own bedroom, gradually perfecting each product with adequate research and experimentation. However, as the demand grew, both Sreekanth and her had to transition to a fully equipped factory setup, ensuring compliance with international industry standards.
To solidify their credibility and commitment to quality, they obtained multiple certifications, including USFDA (United States Food and Drug Administration), Halal Certification and Vegan Certification. These certifications not only establish trust in consumers but also position The House of Grownest as a leading conscious brand in the personal care and home care space that is invested in quality and giving the best offering.
Making Sustainability Affordable: The ‘Affordable Luxury’ Approach
One of the biggest challenges for eco-friendly brands today is pricing—many sustainable products are often perceived as luxury items, out of reach for the average consumer. Shreekant and Dipika wanted to change this. They positioned The House of Grownest as an affordable luxury brand, proving that high-quality, sustainable products don’t have to come with a hefty price tag. By sourcing fresh flowers and fruits rather than using waste, they ensure superior quality without inflating costs.
Spreading Awareness: A Community-Driven Approach
For Shreekant and Dipika, their brand is more than just a business—it’s a movement. They have been actively conducting workshops and awareness campaigns on the benefits of bio-enzymes, teaching people how to make informed choices about the products they use daily. Shreekant also tells us that he even worked with many individuals and trained them on making bio-enzymes, he received promising feedback from college professors and volunteers wanting him to mentor more groups or partner with some to develop into working business models. Their marketing efforts extend beyond traditional advertising, focusing instead on community-building, storytelling, and customer education. Their marketing strategies focus on social media campaigns on both Instagram and Facebook, collaborations with sustainability influencers and bloggers, and tie-ups with eco-conscious e-commerce platforms like Brown Living and Amazon.
What’s ahead?
Despite their multiple successes, the journey has not been without hurdles. One of their biggest challenges has been creating awareness about bio-enzymes and breaking the misconception that ‘natural’ means less effective or largely centred around bio-enzymes-based products having an odour most households don’t want to use. To tackle this, they continue to educate consumers about the scientific benefits of bio-enzymes, showing real results through customer testimonials and case studies. Also, to sharing samples and allowing customers to smell their products – which have no bad odour but smell rather pleasant and fresh.
Upcoming Plans for The House of Grownest; to focus on expanding their product line for which more personal care innovations are in the pipeline. Both founders intend to increase market presence to expand distribution to new cities and potentially enter international markets. Shreekant informs the brand is also building a digital-first brand by strengthening website and online presence to connect directly with conscious consumers. And Dipika ensures that more community engagement opportunities will help them in connecting closely with diverse customer groups; hosting more sessions, events, and awareness programs around sustainable living.
Shreekant explains, “We want to be recognized as a brand that makes products consciously. The more awareness we create, the more people will make the shift toward bio-enzymes and a low-tox lifestyle.”
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The House of Grownest is more than just a company— it is promoting a shift in consumers which is not easy and it takes two committed individuals and their green intent in an industry dominated by toxic, synthetic formulations and a very rigid customer segment comfortable with old habits and old choices. MOSAIC is happy to highlight their story and spirit of commitment to transparency, sustainability, and affordability, Shreekant and Dipika are proving that clean living isn’t just a trend—it’s the future and multi-billion dollar industry. Ready to make the switch? Explore The House of Grownest today and take the first step toward a cleaner, healthier, and more conscious lifestyle – and if any doubts, we are sure Dipika and Shreekant would be more than willing to spring out the mindful consumer off you.