You may be a young consumer who has researched price and feature comparisons, is more technology savvy, better aware of trends, or appreciates the value a brand promises you in terms of emotional acuity, utility or luxury. However, you may still be ignorant of the paraphernalia about its sustainability. You are not always following a brand for its pro-environment practices, the community wellbeing it promotes or a brand’s interactions beyond takings. Think about it; one may be quick to follow and compare trends, pricing, and retail bargains for personal benefits but never dwell deep into what a brand does beyond the cash register.
Sustainability matters for many brands, and a few propagate it overtly, too. We say sustainability is best adopted when one owns it loud and proud. From its experienced-centred retail stores, to its conscious production course and product lines, Tory Burch is a very visible brand amongst its consumers.